A multi-regional approach to global wine tourism
Wine and food tourism is a rapidly growing market that globally generates over $42B per year. It accounts for one in five dollars spent by international tourists in Australia and now exceeds $1B. Regions are actively trying to increase their market share (Australia has offered up to $10M in grants), and this is the platform that can help them achieve it.
We believe strong associations are instrumental in a regions development, so we're here to help you grow. Enjoy free access to our regional business suite where you'll find the management tools you need. Maximise your regional visibility and impact with a multi-channel approach.
*Excludes individual app store costs, sms & rich media.
Help increase winery visitations by offering regional bookings
Promote winery tastings and experiences within your regional website and social media. Make bookings easy and accessible to visitors, while generating a new revenue stream to help enhance the region.
Wineries generate 30% of their revenue through their cellar door, so by helping them to increase their visitor numbers, helps them increase their revenue, which justifies a small fee going to boost regional tourism for all.
VinTrail booking solutions make it extremely easy to insert regional listings of experiences and events to any page or added as a pop-up. The listings can be full page or just a small section in a larger page.
You’ll be able to track the bookings and revenue generated in real time from you independent CMS. Increase visitor data capture to help promote the region in future marketing campaigns and all upcoming events.
Connect businesses with visitors
Wineries are highly reliant on their cellar doors to generate revenue, as a partner of VinTrail you can play a pivotal role in helping wineries attract more visitors.
VinTrail Booking System
Visitors can book directly through your website or social media using our regional widgets, which can be added anywhere in minutes.
Have your tech guy set it up, or ours will do it free.
Just set up & forget; we do the rest.
Set up as full page, section or pop-up.
Mobile friendly, it'll adapt with your site.
Charging for a tasting increases the likelihood of a sale
“There is perceived value when consumers interact with wine brands that either charge or don’t charge for tastings but when a wine brand gives tastings for free, the perceived brand value is lower and in most cases this correlates to lower conversion rates as well as average order values” Wine Australia Market Insights Manager Peter Bailey
In the US, it has been found that seated private or formal tasting experiences where a booking is required, provided a more personalised experience, and generated a significantly higher amount of revenue per person.
PERSONAL WINE TOURISM ASSISTANT
Give your regional visitor the perfect digital experience to plan their regional wine vacation from the comfort of their home or on the go.
Select or create itineraries, get
directions, make bookings, find events, buy
wine, and take advantage of special offers in
a unified approach.
Regional business suite
Regional Event Management
Create single or multiple event registration & payment page in minutes
Accessible across all devices
Registrants are linked to database profile
Interested participants can also register for reminders
MessageBy, sms, & push notification help maximize registrations
Simple redeeming of tickets using mobile or app
Add the booking systems needed, where they're needed
Winery bookings & events
Add the winery booking systems directly to their information page either as a ‘Book Now’ pop-up or make the availability visible by embedding the widget where you want it. Click the Book Now button below to see what it looks like.
Regional bookings & events
Add a regional listing of all the availabilities and events your region has to offer. This can be done with a pop-up or it can be made visible by embedding a widget into a full or half page. Click the Regional Bookings button below to see what it looks like.
Enrich the engagement you have with your customers by delivering sms videos
Send surveys with 2 way communication.
They're personalised & will visually engage & increased reaction and realtime response.
Ensure you have a presence across all devices & touch-points
Customise your app to make it as individual as your business
Your app is hosted within the VinTrail app directory
Increase visibility with a presence in the app stores (fees apply)
Send free push notifications instantly
Your app updates dynamically from your CMS
Delivering Total Connectivity
Deliver the same open rate as sms, but without costs.
Pop-ups & banners can easily be added throughout your app to help guide & inform users.
SMS & Voice
90% of sms are read within the first 3 minutes & with an overall open rate of 99% providing you real impact.