A multi-regional approach to global wine tourism

Wine and food tourism is a rapidly growing market that globally generates over $42B per year. It accounts for one in five dollars spent by international tourists in Australia and now exceeds $1B.

Regions are actively trying to increase their market share (Australia has offered up to $10M in grants), and this is the platform that can help them achieve it.

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Regional benefits

We believe strong associations are instrumental in a regions development, so we're here to help you grow.

Enjoy free access to our regional business suite where you'll find the management tools you need.

Maximise your regional visibility and impact with a multi-channel approach.

*Excludes individual app store costs, sms & rich media.

Help increase winery visitations by offering regional bookings

Extra Revenue

Promote winery tastings and experiences within your regional website and social media. Make bookings easy and accessible to visitors, while generating a new revenue stream to help enhance the region.


Wineries generate 30% of their revenue through their cellar door, so by helping them to increase their visitor numbers, helps them increase their revenue, which justifies a small fee going to boost regional tourism for all.


VinTrail booking solutions make it extremely easy to insert regional listings of experiences and events to any page or added as a pop-up. The listings can be full page or just a small section in a larger page.


You’ll be able to track the bookings and revenue generated in real time from you independent CMS. Increase visitor data capture to help promote the region in future marketing campaigns and all upcoming events.

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VinTrail Booking System

Visitors can book directly through your website or social media using our regional widgets, which can be added anywhere in minutes.

Have your tech guy set it up, or ours will do it free.

Just set up & forget; we do the rest.

Set up as full page, section or pop-up.

Mobile friendly, it'll adapt with your site.

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Bookings help

Charging for a tasting increases the likelihood of a sale

“There is perceived value when consumers interact with wine brands that either charge or don’t charge for tastings but when a wine brand gives tastings for free, the perceived brand value is lower and in most cases this correlates to lower conversion rates as well as average order values”
Wine Australia Market Insights Manager Peter Bailey

In the US, it has been found that seated private or formal tasting experiences where a booking is required, provided a more personalised experience, and generated a significantly higher amount of revenue per person.


Give your regional visitor the perfect digital experience to plan their regional wine vacation from the comfort of their home or on the go.

Select or create itineraries, get directions, make bookings, find events, buy wine, and take advantage of special offers in a unified approach.

  • Tourism

    VinTrail coherently unifies all regions to make it easy for visitors to find the information they're looking for to create their seamless adventures. All businesses are geolocated and connected to Google map directions. They are listed by category, making it easy for visitors to find what they are looking for and can adapt their searches to be as broad as a state or country, or as specific as a region.

  • Assistant

    Visitors have a personal assistant where all their information is stored. Every booking, planned visit, event ticket, special offer purchase, and wine orders are all hosted there. It's fully mobile so making them easily accessible from anywhere. They are all saved by the upcoming date and time and feature all the necessary details needed, so they always know what's next, how to get there, and who to contact in case of a problem.

  • Itinerary Planner

    Visitors can easily create their favourite listing which is saved to their Personal Assistant from where they can sort them into the priority of 'Must do' and 'Hopefully.' All their favourites are added to a map which helps to plan their trip in the most efficient routes possible. From there, they can easily add businesses to itineraries, book unique experiences, events, or find a great offer.

  • Easy Redemption

    A 2-touch redemption system simplifies the redeeming process of every event ticket and special offer or voucher. There is no need for timely scanners or printed pdf vouchers that are all to often forgotten or lost. Give your visitor the best and most professional experience possible with a streamlined solution.

  • Wine profile

    Visitors can create their wine profile, which becomes readily available to businesses when a booking is made. By clicking on the visitor's name, they can discover their profile, which can help them tailor a more personalised experience. Businesses can rate the visitor and keep notes. All ratings are aggregated to give the user an average score.

Regional business suite


Regional Event Management

Create single or multiple event registration & payment page in minutes

Accessible across all devices

Registrants are linked to database profile

Interested participants can also register for reminders

MessageBy, sms, & push notification help maximize registrations

Simple redeeming of tickets using mobile or app

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Add the booking systems needed,
where they're needed

Winery bookings & events

Add the winery booking systems directly to their information page either as a ‘Book Now’ pop-up or make the availability visible by embedding the widget where you want it. Click the Book Now button below to see what it looks like.

Book Now
Regional bookings & events

Add a regional listing of all the availabilities and events your region has to offer. This can be done with a pop-up or it can be made visible by embedding a widget into a full or half page. Click the Regional Bookings button below to see what it looks like.

Regional Bookings

Rich Media

Enrich the engagement you have with your customers by delivering sms videos

Send surveys with 2 way communication.

They're personalised & will visually engage & increased reaction and realtime response.


Regional App

Ensure you have a presence across all devices & touch-points

Customise your app to make it as individual as your business

Your app is hosted within the VinTrail app directory

Increase visibility with a presence in the app stores (fees apply)

Send free push notifications instantly

Your app updates dynamically from your CMS


Delivering Total Connectivity

Push notifications

Deliver the same open rate as sms, but without costs.

In-app notifications

Pop-ups & banners can easily be added throughout your app to help guide & inform users.

SMS & Voice

90% of sms are read within the first 3 minutes & with an overall open rate of 99% providing you real impact.


More Business Solutions

In-App Marketing & Advertising

Rewards Programs

Geo-location Positioning

Payment Gateway

Integrate 3rd party API

And More...

Independent CMS

Cloud-based and accessible from anywhere

Enjoy real-time content & booking management

Track bookings & revenue generated

User-friendly interface that will feel second nature

No hardware download needed

Winery Partners

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